In many industries, an effective user experience determines the difference between products that fail and those that do not. Rich Internet Applications are designed to provide a more effective and compelling user experience.

Expression® Studio and Silverlight® have been designed from the ground up to make it easier to succeed when creating these experiences by focusing on three key areas. ‘Going beyond HTML’ with richer graphics, layout, controls and video; ‘Playing well with Others’ because you need your application to work on many platforms and browsers and to connect to your existing HTML and backend web services; and enabling ‘Rapid Development’ using built in powerful .NET framework support and powerful design and development tools Expression Blend™ and Visual Studio.