*Ad position. You must choose the best position to place your ads. According to market researches, the best place to post ads is in the upper portion of your Web page, and they will work best if they posted near navigational links.
*Wide ad formats are better. These formats let users read more text without having to skip a line every few words.
*Pick ad colors that complement your site content.
*Place your ads on as many pages as you can in your site. This will increase the exposure of your ads.